Website Content Writer - Public Affairs
Company: Central Washington University
Posted on: June 21, 2022
Central Washington University is recruiting a Website Content
Writer to join our Public Affairs team in Ellensburg, Washington.
This role is an important member of our team as they enhance the
vision for the University. We're offering a salary, depending on
experience, from $47,807 - $58,564 annually plus the awesome CWU
Who we are:
We are a team of individuals committed to Changing Students' Lives.
No matter what job, each of us plays a part in supporting and
empowering our students to fulfill their dreams.
Working in higher education provides career growth and career
choice. Think of a university campus like a mini city, operating
across 380 acres. You'll find diverse academics, libraries,
athletics and sporting events, full service and quick serve dining,
conferences and events from small to large, recreation centers,
housing for -10,000 students, health services, police and public
For the seventh time in eight years, CWU is a recipient of the
prestigious Higher Education Excellence in Diversity (HEED) Award
from INSIGHT Into Diversity magazine. Come join us on our journey
to encourage, inspire, and create spaces where all identities
thrive on campus.
What we offer:
Our investment in you begins the day you join our team, a healthy
and successful future for you is important to us. We offer medical,
dental, life and disability insurance, retirement and optional
savings plans, tuition assistance for you and your dependents,
discounts across town, an employee assistance program for
individualized counseling, and a wellness incentive program. Learn
Tour our campus in Ellensburg here:
The web content writer exists to help drive search traffic and
awareness to CWU's website. Reporting to the Director of Web
Development this position focuses on creating and optimizing
engaging content for websites, web landing pages, HTML emails and
digital ads based on high search volume topics. The position also
assists in creating content for multifaceted marketing campaigns
that support the university's mission. All employees are expected
to support CWU's commitment to diversity and to bring and support
inclusion into the university environment.
- Write, edit, proof, research, approve and publish web content for
web pages, specialized web landing pages, blogs, and other
University digital platforms.
- Implement web content standards to ensure consistency in style,
tone, appropriateness to the audience of web users, and overall
quality of Central Washington University's written and visual web
- Construct and manage production schedules for web page content
with content providers and other University stakeholders.
- Measure, evaluate, and improve web content for usability and
effectiveness employing Google Analytics and similar tools.
- Train others to use web content management system and to write
effectively for the web.
- Conduct regular audits and checks of website sections and pages
to ensure timeliness and accuracy of content.
- Lead as well as participate in project teams comprised of
technical and non-technical team members from across the
- Monitor web site regularly and proactively assists clients by
identifying and resolving content, or accessibility issues.
Consult with Internal Clients:
- Work with multiple of content owners and website administrators
who contribute to the university website.
- Provide insight, direction, and training on best practices for
- Make recommendations for data-driven template and navigation
updates and assist content owners with information architecture
design and content strategy.
- Collaborate with designers, photographers, videographers, and
writers to translate CWU projects to digital spaces with a focus on
SEO and user experience.
- Other duties as assigned
Bachelor's degree in communications, marketing, journalism, or a
Demonstrated ability to write SEO-driven content, including basic
understanding of keyword research.
Experience overseeing content on a large-scale site with multiple
editors and content owners.
Experience creating content plans and calendars.
Experience auditing websites to support marketing and communication
Experience and/or training in search engine optimization
strategies, including the ability to read and analyze Google
Ability to drive collaboration among stakeholders toward common
Working knowledge of ADA-web compliance guidelines.
Basic understanding of HTML.
Demonstrated willingness and/or experience working with students
and/or co-workers from a wide range of abilities, backgrounds, and
Expert understanding of Content Management Systems such as Drupal
Experience or interest in mentoring students from a variety of
Ability to incorporate multicultural perspectives and issues into
Potential to mentor and educate students who will serve diverse
3+ years experience working in communications or marketing with a
significant focus in digital communications.
3+ years experience writing for web and working within a content
3+ years managing projects within an organization, including
implementation of large-scale initiatives with diverse
Accountability/Dependability: Accepts responsibility for quality of
own work; acknowledges and corrects mistakes. Shows up on time,
meets standards, deadlines and work schedules.
Judgement: Makes timely, informed decisions. Analyzes options and
determines appropriate course of action.
Teamwork: Promotes cooperation and mutual support to achieve goals.
Encourages participation and mutual support.
Adaptability/Flexibility: Responds positively to changing business
needs and responsibilities. Adapts approach and methods to achieve
results; recovers quickly from setbacks and finds alternatives.
Commitment to Diversity: Recognizes the value of diversity and
helps create environment that supports and embraces diversity.
Pay, Benefits, & Work Schedule
Salary : $47,807 - $58,564 annually
Schedule/Appointment : Monday - Friday, 8:00am-5:00pm (1 hour
Working Conditions : Work is performed in an indoor office setting
at CWU's main campus in Ellensburg with frequent in-person
interactions, however this position offers the ability to work
remotely. It is essential to be able to remain at a desk/computer
work station for prolonged periods of time, perform extensive data
entry and other computer-related tasks and create/maintain filing
systems for departmental records. Some evening or weekend work
and/or occasional travel may be required.
Benefits : CWU offers a comprehensive benefits package including
medical and dental insurance, retirement and optional savings
plans, life and disability insurance, along with vacation and sick
leave plans depending on employment classification. For additional
information please visit: https://www.cwu.edu/hr/benefits
An employee of CWU may be eligible for the Public Service Loan
Forgiveness Program if the employee has student loans. To learn
How To Apply
To apply for this position, you must complete the on-line
application and attach:
A detailed cover letter clearly demonstrating how your education
and experience: (a) meet the required (and, as applicable,
preferred) qualifications, and (b) demonstrate the ability to
perform the responsibilities as described by the posting;
Resume including work history, education, training; and
Contact information for three professional references.
Screening Begins: June 17, 2022 and open until filled
**Priority will be given to applications received by the screening
date. Incomplete applications will not be considered.
Name: Marty Romero
Title: Director, Web Services
Please contact Human Resources at firstname.lastname@example.org or 509-963-1202 if you
require technical assistance with the on-line application
Conditions of Employment
Per Governor Inslee's Proclamation 21.14.1 , CWU employees are to
be fully vaccinated against COVID-19 as of October 2021. Your
vaccination status will be verified if/when a job offer is made.
Information about how to apply for medical and religious
accommodations are available here: www.cwu.edu/hr/ . Failure to
meet the vaccination policy (or approval of a medical or religious
accommodation) will result in revocation of the offer.
Prior to employment, final candidate(s) will be required to sign a
Sexual Misconduct disclosure in pursuant to RCW 28B.112.080and
submit to a background check. All information obtained through
background investigations will be strictly confidential and
revealed only to those required to have access.
Keywords: Central Washington University, Yakima , Website Content Writer - Public Affairs, Advertising , Ellensburg, Washington
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