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Website Content Writer - Public Affairs

Company: Central Washington University
Location: Ellensburg
Posted on: June 21, 2022

Job Description:

Job Summary

Central Washington University is recruiting a Website Content Writer to join our Public Affairs team in Ellensburg, Washington. This role is an important member of our team as they enhance the vision for the University. We're offering a salary, depending on experience, from $47,807 - $58,564 annually plus the awesome CWU benefits.

Who we are:
We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.

Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres. You'll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing for -10,000 students, health services, police and public safety.

For the seventh time in eight years, CWU is a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine. Come join us on our journey to encourage, inspire, and create spaces where all identities thrive on campus.

What we offer:
Our investment in you begins the day you join our team, a healthy and successful future for you is important to us. We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program. Learn more: www.cwu.edu/hr/benefits.

Tour our campus in Ellensburg here: www.youtube.com/watch?v=HjdhOegDa9A.

The Role:
The web content writer exists to help drive search traffic and awareness to CWU's website. Reporting to the Director of Web Development this position focuses on creating and optimizing engaging content for websites, web landing pages, HTML emails and digital ads based on high search volume topics. The position also assists in creating content for multifaceted marketing campaigns that support the university's mission. All employees are expected to support CWU's commitment to diversity and to bring and support inclusion into the university environment.

Job Duties

- Write, edit, proof, research, approve and publish web content for web pages, specialized web landing pages, blogs, and other University digital platforms.
- Implement web content standards to ensure consistency in style, tone, appropriateness to the audience of web users, and overall quality of Central Washington University's written and visual web content.
- Construct and manage production schedules for web page content with content providers and other University stakeholders.

Content Optimization:
- Measure, evaluate, and improve web content for usability and effectiveness employing Google Analytics and similar tools.
- Train others to use web content management system and to write effectively for the web.
- Conduct regular audits and checks of website sections and pages to ensure timeliness and accuracy of content.
- Lead as well as participate in project teams comprised of technical and non-technical team members from across the University.
- Monitor web site regularly and proactively assists clients by identifying and resolving content, or accessibility issues.

Consult with Internal Clients:
- Work with multiple of content owners and website administrators who contribute to the university website.
- Provide insight, direction, and training on best practices for web content.
- Make recommendations for data-driven template and navigation updates and assist content owners with information architecture design and content strategy.
- Collaborate with designers, photographers, videographers, and writers to translate CWU projects to digital spaces with a focus on SEO and user experience.

- Other duties as assigned

Minimum Qualifications

Bachelor's degree in communications, marketing, journalism, or a related field.
Demonstrated ability to write SEO-driven content, including basic understanding of keyword research.
Experience overseeing content on a large-scale site with multiple editors and content owners.
Experience creating content plans and calendars.
Experience auditing websites to support marketing and communication goals.
Experience and/or training in search engine optimization strategies, including the ability to read and analyze Google analytics.
Ability to drive collaboration among stakeholders toward common website goals.
Working knowledge of ADA-web compliance guidelines.
Basic understanding of HTML.
Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds, and experiences

Preferred Qualifications

Expert understanding of Content Management Systems such as Drupal and CascadeCMS
Experience or interest in mentoring students from a variety of backgrounds.
Ability to incorporate multicultural perspectives and issues into everyday conversations.
Potential to mentor and educate students who will serve diverse populations.
3+ years experience working in communications or marketing with a significant focus in digital communications.
3+ years experience writing for web and working within a content management system.
3+ years managing projects within an organization, including implementation of large-scale initiatives with diverse stakeholders.


Accountability/Dependability: Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines and work schedules.
Judgement: Makes timely, informed decisions. Analyzes options and determines appropriate course of action.
Teamwork: Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.
Adaptability/Flexibility: Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.
Commitment to Diversity: Recognizes the value of diversity and helps create environment that supports and embraces diversity.

Pay, Benefits, & Work Schedule

Salary : $47,807 - $58,564 annually

Schedule/Appointment : Monday - Friday, 8:00am-5:00pm (1 hour lunch)

Working Conditions : Work is performed in an indoor office setting at CWU's main campus in Ellensburg with frequent in-person interactions, however this position offers the ability to work remotely. It is essential to be able to remain at a desk/computer work station for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records. Some evening or weekend work and/or occasional travel may be required.

Benefits : CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification. For additional information please visit: https://www.cwu.edu/hr/benefits

An employee of CWU may be eligible for the Public Service Loan Forgiveness Program if the employee has student loans. To learn more, visit: https://ofm.wa.gov/state-human-resources/public-service-loan-forgiveness-program.

How To Apply

To apply for this position, you must complete the on-line application and attach:

A detailed cover letter clearly demonstrating how your education and experience: (a) meet the required (and, as applicable, preferred) qualifications, and (b) demonstrate the ability to perform the responsibilities as described by the posting;

Resume including work history, education, training; and

Contact information for three professional references.

Screening Begins: June 17, 2022 and open until filled

**Priority will be given to applications received by the screening date. Incomplete applications will not be considered.

Contact Information

Name: Marty Romero
Title: Director, Web Services
Email: Marty.Romero@cwu.edu
Phone: 509-963-2849
Website: http://www.cwu.edu/public-affairs/

Please contact Human Resources at hr@cwu.edu or 509-963-1202 if you require technical assistance with the on-line application process.

Conditions of Employment

Per Governor Inslee's Proclamation 21.14.1 , CWU employees are to be fully vaccinated against COVID-19 as of October 2021. Your vaccination status will be verified if/when a job offer is made. Information about how to apply for medical and religious accommodations are available here: www.cwu.edu/hr/ . Failure to meet the vaccination policy (or approval of a medical or religious accommodation) will result in revocation of the offer.

Prior to employment, final candidate(s) will be required to sign a Sexual Misconduct disclosure in pursuant to RCW 28B.112.080and submit to a background check. All information obtained through background investigations will be strictly confidential and revealed only to those required to have access.

Keywords: Central Washington University, Yakima , Website Content Writer - Public Affairs, Advertising , Ellensburg, Washington

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