Digital Marketer

Company: Yakima Valley Farm Workers Clinic
Location: Yakima
Posted on: January 13, 2022

Job Description:

Yakima Valley Farm Workers Clinic, Yakima AdministrationLocationYakima Valley Farm Workers Clinic, Yakima AdministrationCityYakimaEmployment duration:Full timeExempt Status:ExemptApplicants for all positions will be required to provide proof that they are fully vaccinated against COVID-19 during the hiring process. Valid medical or religious exemptions will be considered, but serial COVID-19 testing will be required to maintain employment.This is a regular, full-time staff position located in Yakima, Washington, and is not available for consultant/contractor work. We are interested in all qualified candidates, including those outside the area who are open to relocating to the Yakima Valley. Relocation allowance is available.This position is not eligible for sponsorship.The Digital Marketer is responsible for search engine marketing (SEM), the planning, implementing, and managing pay-per-click (PPC) campaigns, and the company's overall search engine optimization (SEO) strategy and execution, including conversion rate optimization (CRO). This position will conduct market research, analyze data and consumer trends, content strategy planning, and implement SEM/SEO that maximizes search returns, click-throughs, and conversion.What We're Looking For:

• 
  
• Proven SEM experience and success managing PPC campaigns
  
• Well-versed in performance marketing, conversion, and online customer acquisition
  
• Continually current on trends and best search engine marketing practices
  
• In-depth experience with bid management tools preferred
  
• Adept in and experienced with website analytics tools (e.g. Google Analytics)
  
• Strong analytical skills and experience generating SEM reports (Tableau experience preferred)
  
• Familiarity with A/B and multivariate experiments
  
• Broad experience with SEO
  
• Working knowledge of HTML? CSS? and WordPress content management system (CMS)
  
• Understanding of digital marketing concepts and strategy
  
• Excellent communication skills
  
  What You'll Do:
  
  • 
    
  • Execute tests, collect and analyze data? identify trends and insights
    
  • Achieve maximum ROI in paid search campaigns using analysis of data
    
  • Identify KPIs, track, report, and analyze website analytics
    
  • Identify KPIs, track? report? and analyze PPC initiatives and campaigns
    
  • Manage campaign expenses, stay on budget, estimate monthly costs, submit invoices, and reconcile discrepancies
    
  • Partner with others to develop effective digital marketing strategies
    
  • Collaborate with others to optimize copy for campaigns and the website, including landing pages for paid search engine marketing campaigns
    
  • Perform ongoing keyword discovery, expansion, and optimization
    
  • Responsible for maintaining all YVFWC websites and collaborating with others to optimize website layout and user experience to increase traffic and drive conversion
    
  • Research and analyze competitors, including advertising links
    
  • Create, dispatch, measure, and optimize email marketing campaigns
    
  • Manage relationships with outside vendor
    
    What We Offer:
    
    • 
      
    • Rewarding work with competitive pay.
      
    • Relocation allowance.
      
    • Best-in-class benefits package including 100% employer-paid health insurance premiums for employees: Medical, Dental, Vision, Rx, and 24/7 telemedicine; profit sharing, 403(b) retirement plan, generous paid time off +paid holidays, and more.
      
      Minimum Requirements:
      
      • 
        
      • Bachelor's Degree in marketing, communications, information technology, business, or a related field. Relevant experience in digital marketing or a similar field can substitute for the degree on a year-for-year basis.
        
      • At least 3 years of professional work experience in digital marketing. At least 1 year of this must involve executing and analyzing pay per-click (PPC) campaigns.
        
        Nice to have but not required:
        
        • 
          
        • Google Analytics, Google AdWords, Facebook, SEO, SEM, and Tableau certification.
          
          About YVFWCWe serve more than 181,000 patients across 25 medical clinics, 14 dental clinics, 10 pharmacies, and 64 program sites in Washington State and Oregon. We are Level 3 Certified as a Patient-Centered Medical Home (PCMH). With integrated services including medical, dental, pharmacy, orthodontia, primary care nutritional counseling, autism screening, and primary care behavioral health, YVFWC's patient-centered model of care offers patients the full spectrum of care and shelter assistance, energy assistance, weatherization, HIV and AIDS counseling and testing, home visits, and four mobile medical/dental clinics.Working at YVFWCWorking in our organization means being the passionate champion for those who have no voice. It means having the opportunity to work with underserved populations and with peers committed to the same work.At Farm Workers Clinic
          
          • 
            
          • We will consistently trust one another to work for the common good.
            
          • We will foster integrity by demonstrating ethical behavior and insisting on doing what we say we will do.
            
          • We will demonstrate transparency by being candid and truthful no matter the risk.
            
          • We will create partnerships to strengthen ourselves and our community.
            
          • We will fight for just treatment for all individuals.
            
          • We will let joy in.
            
          • We have the courage to be an agent of change and refuse anything short of excellence.
            
            Our mission celebrates diversity. We are committed to equal opportunity employment.Apply Here: PI157775340
            recblid wcxgum81j2k4vmu2dug35wrqsq2suk
            

Keywords: Yakima Valley Farm Workers Clinic, Yakima , Digital Marketer, Other , Yakima, Washington